How does Maltem support companies with their experience design projects?
Visual excellence and user engagement are the cornerstones of success for any mobile, web, or software application. To achieve this goal, the IT consulting firm Maltem Consulting Group offers businesses a diverse range of creative talent specializing in UX design. Each of these professionals—from UX-UI designers to 3D architects—brings unique expertise that contributes to the success of the application’s design.
The Power of Visual Creativity: What Design Experience Consultant Roles Does Maltem Offer?
Let’s explore the key roles played by UX design consultants within a company during its digital transformation.
UX-UI Designer
The UX-UI Designer is the guardian of the user experience, shaping every digital interaction to make it seamless, intuitive, and memorable. Their impact on conversion rates cannot be underestimated.
A recent study has shown that improving the user experience can increase ↗️ conversion rates by more than 400%.
ARTISTIC DIRECTOR
The Art Director is the company’s visual architect. His creative vision goes beyond the boundaries of design to captivate customers.
Apple has clearly recognized this by investing heavily in design 📱, resulting in a 290% increase in revenue over the past ten years.
MOTION DESIGNER
Motion designers breathe life into visual content. From explainer videos to commercials, every animated element amplifies the impact of the message being conveyed. Animated videos generate 1,200% higher engagement rates than static images.
GRAPHIC DESIGNER
The graphic designer is a master of creativity. They design visual communication materials, such as:
- Logos
- Posters
- Brochures
- Flyers
- Packaging
- Ad banners
- Infographics
- Book and magazine covers
- Business cards
- Website Design
- Product packaging
- Signage
- Social media posts
- Presentation charts
- Print ads
Coca-Cola, to name just one example, redesigned its logo in 2016, which led to a 💥 16% increase in sales.
WEB DESIGNER
Web designers create a company's digital image. Attractive websites are key to retaining visitors.
A well-designed website can increase the time users spend on the site by 50%.
ILLUSTRATOR
Illustrators bring a unique touch to visual communication. Their illustrations tell stories and enhance the impact of a design.
Airbnb used custom illustrations, which increased its bookings by 143%.
INFOGRAPHIC DESIGNER
A graphic designer simplifies complex data into compelling visuals.
A well-designed infographic can significantly boost social media sharing 🛜—by as much as 1,000%.
3D ARCHITECT
The 3D Architect brings dreams to life by creating three-dimensional models.
Real estate developers, for example, have seen a 30% increase in sales thanks to 3D visualization.
Sectors where 3D is commonly found, to name just a few:
- Video game industry
- Film industry
- Architecture and Construction
- Engineering
- Medicine
- Automotive industry
- Product Design
- Simulation and Training
- Tourism and Real Estate
- Defense industry
- Advertising and Marketing
- Virtual and Augmented Reality Entertainment
2D-3D ANIMATION
2D-3D animation broadens creative horizons.
Animated ads have a 28% higher click-through rate than static ads.
3D MODELER
Finally, the 3D Modeler turns concepts into virtual reality.
The healthcare sector 💊, for example, has seen a 27% reduction in training costs thanks to 3D modeling.
In short, Maltem’s consultants collectively form the foundation of a company’s visual identity.
As Steve Jobs so aptly put it, “ Design isn’t just about how something looks and feels. Design is about how it works.”
Investing in these creative talents is an essential step toward success—a path paved with smart design, visual innovation, and inevitable growth.
When our Design Experience team works on your project, we bring a collaborative approach and agile methodology to bear.
The Art of Designing Screens and Creating an Exceptional User Experience by Maltem
“Design shouldn’t just be visually striking; it should also solve problems.” – Jeffrey Veen
Screen design and the creation of an optimal user experience are crucial to the success of your tool. Far from being mere interfaces, these elements are essential assets for attracting, engaging, and retaining your users.
Our consultants follow a systematic approach and establish a structured backlog for the project.
Step 1: Understand exactly what end users want
The first step is to really get inside your users’ heads. This deep understanding is the foundation for designing screens and the user journey.
To illustrate the impact of this step, let’s take the example of an e-commerce site 🛒.
By analyzing usage data, the e-commerce site discovered that 70% of its users leave the site after viewing the homepage. Upon further investigation, they realized that users were having trouble finding relevant products. A qualitative analysis of customer feedback revealed frustrations related to navigation.
This finding clearly shows that screen design and the user journey need to be rethought to provide a more seamless experience and enable users to find and purchase products intuitively.
Step 2: An intuitive design or nothing
Once you understand your users' needs and frustrations, it's time to create intuitive screens.
Let’s go back to the example of our fictional e-commerce site. Let’s imagine that the team’s next goal is to simplify the homepage by reorganizing the product categories:
- by highlighting popular products,
- and by providing personalized recommendations based on the user's browsing history.
Thanks to our consultants’ expertise, the new version of the homepage will easily achieve this goal and ensure a lower bounce rate, increased customer satisfaction, and, as a result, a boost in sales 😉
Step 3: A consistent user journey, screen by screen
Screen design is just the first step. The goal is for the user experience to be smooth, consistent, and seamless.
To achieve this result, our user experience consultants might suggest that our fictional e-commerce site redesign the shopping cart with a focus on simplicity and transparency. It would then be a good idea to implement one-click checkout 💳 and offer real-time order tracking with SMS notifications and updates sent to the buyer’s account.
A seamless user experience with no friction or drop-offs could result in a 15% increase in the conversion rate and a 25% reduction in shopping cart abandonment.
Step 4: Setting up a structured backlog
The key to maintaining efficiency in UX design projects is not to view screen design and the user journey as a one-off project, but rather as an ongoing process. Establishing a structured backlog ensures that your company remains agile and responsive to users’ changing needs.
The goal is to maintain a backlog of features, bug fixes, and user interface improvements. This backlog is prioritized based on its expected impact on key performance indicators (KPIs). This allows you to stay ahead of your competitors, adapt quickly to new market trends, and continue to deliver an exceptional experience to your users 🤩.
“Innovation is change that leads to new opportunities.” – Linda Naiman
So, are you ready to innovate with our IT consulting firm? We’re here to listen— tell us about your UX Design project 😊
For every dollar invested, you earn $100!
Investing in an exceptional user experience leads to tangible results, customer loyalty, and sustainable growth. An interesting finding from the Harvard Business Review states that every dollar invested in improving the customer experience—including interface design and the user journey—can generate a return on investment (ROI) of up to $100.