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Criteo / Ozark

CASE - FULLY AUTOMATED CASH TOOL

Agile Technology /

We're proud
of our Work!

CLIENT
SKILLS & ROLES

1 lead developer
5 developers
1 PO
Full stack Azure

CUSTOMER BENEFITS

╋ Reducing financial losses as advertising space is expensive, if there is no income, it is a dead loss for Criteo.
╋ Anticipate bad payers. Some clients are boosting the budgets of their advertising campaigns while they are close to liquidation, in the hope of reviving their business.

KEY FIGURES
60
MILLIONS

euros of unpaid income in 2018

1000
CUSTOMERS

spread over nearly 1000 customers

1
TOOL

Fully automated cash tool

WHAT IS THE CHALLENGE?

Offer a fully automated cash collection tool : from pre-alerting to pausing of advertising campaigns and reactivation of campaigns in the event of payment.

 

WHAT ARE WE TALKING ABOUT?

60 million euros of unpaid income in 2018 spread over nearly 1 000 customers, previously managed by hand are now managed automatically.

 

WHAT ABOUT DELIVERY?

╋  Development of the Ozark application dedicated to recovering all overdues. This principle is for bad payers, a pre-payment alert, and also timeout alert (first warning), then pre-alert the pausing of their advertising campaign and in case of non-return on their part, stopping their advertising campaign.

Our experts

Johann Dromer

Laurent Josse